Why Diamonds Are Good Luxury?

The positive impacts of purchasing diamonds on our environment and communities Lisa Levinson is currently the UK Head of Marketing and Communications for the Natural Diamond Council. Her career began in South Africa where she worked with rough diamonds, before joining the De Beers Group. She introduced the diamond jewellery brand, Forevermark, to British jewellers….

Why Do Millennials Buy More Diamonds? Part 1

Her exceptional knowledge and love for diamonds makes Lisa Levinson as rare as the diamonds she works with. I met Lisa during a talk she gave at the GIA’s London campus. Ever since then, I have followed her on social media and continued to learn about the diamond industry through the stories and facts she…

Why should I get my diamonds and jewels certificates?

Being the only international gemological laboratory in the UK, The World Gemological Institute has the unique opportunity to experience new discoveries with every rare beauty they see under their microscopes and loupes. Working with online and offline auction houses, members of the trade, jewellery owners, jewellery buyers and connoisseurs, WGI’s founder and CEO Noam Lenzini…

Lab-Grown Diamonds vs. Natural Diamonds: Where should I invest?

I get the facts from industry expert and diamond expert Neil Duttson. He is known in the industry as a Rockstar of natural diamonds. He has been interviewed by the likes of the BBC and CNN. He is a staple member of the gem and jewellery community, contributing his wealth of experience and knowledge about…

Top 9 LGBT friendly Diamond Shapes In 2020: What do they represent?

An LGBTQ+ friendly guide to choosing the perfect diamond for any engagement. Humans are naturally selective. Our inherent need for self expression sees us develop unique tastes in what we eat, what we drive and what we wear. When it comes to choosing the cut and shape of a diamond, for an engagement ring per say, the decisions can be as as…